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"Happy Happy Soy Boy is a smooth and creamy dairy-free alternative designed to work with the natural acidity of espresso coffee. It’s free from stabilisers, emulsifiers, kombu and GMOs (genetically modified organisms), and has 31 per cent less sugar than its leading competitors.

As the brand’s kawaii (cute culture) millennial-pink packaging and name would suggest, Happy Happy Soy Boy has its roots in Japan. It’s made in partnership with Japan’s oldest family-owned soy company, which has 400 years of soy experience.


Filtered Water

Whole Soybeans (min 15%)

Brown Sugar

Sea Salt

Mineral (Calcium Carbonate)."

Happy Happy Soy Boy 1L

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